Badgeville Proves Gamification Is Here To Stay, As Recyclebank & Others Buy In

Badgeville is convinced that 2012 is going to be a big year for gamification and that the startup can help your company take advantage of all the elements of gaming that make us tick (and click), whether they be leaderboards, badges, leveling up, experience points, or any of that good stuff. That was the motivation behind the company's launch at Disrupt San Francisco in 2010, where Badgeville won the Audience Choice Award. And there are plenty who agree that gamification (and Badgeville's vision of what it means to web business and enterprise) will continue to play: Among them, Norwest Venture Partners, El Dorado Ventures, Trinity Ventures and Webb Investment Network, who collectively poured $12 million into the startup in July of last year. (Following a $2.5 million round of seed post-Disrupt in November 2010.)

Source: http://feedproxy.google.com/~r/Techcrunch/~3/kqnBkhuuEXg/

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