Editor?s note:?Steli Efti is the Co-Founder/Chief Hustler of ElasticSales and an advisor to several startups and entrepreneurs. One of the most common questions startups ask me is how to handle B2B outbound sales. They often ask this question in a state of desperation, hoping I respond with the magic formula. There is no magic formula. An outbound sale is hard work, and it requires an extraordinary amount of effort to get it right.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/iWbgMdLRx2A/
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